2/02/2005

Open Letter to the Ford Motor Company

William Clay Ford, Jr.
Board of Directors
Ford Motor Co.
P.O. Box 685
Dearborn MI 48126-0685

Dear Mr. Ford:

After reading disturbing reports that the Ford Motor Co. was planning to destroy the all-electric Rangers it produced for fleet and lease customers, I am pleased to hear that the company reversed its position. Although I drive a gasoline Ranger, I have heard nothing but good things from owners of the electric Rangers and I would certainly be interested in an all-electric Ranger myself.

With world oil reserves dwindling rapidly -- and some estimates predicting a supply of just 20 to 40 years at the present rate of consumption -- it makes sense from a business perspective to begin phasing-in both all-electric and fuel cell vehicles now. Unfortunately, the corporate mindset of today is to secure the world's remaining oil reserves, especially ANWR and the Caspian Sea area, for the U.S. market, even if this means the deaths of many thousands of people in Iraq, Iran, and other Middle Eastern and Southwestern Asia nations under one pretext or another. Oil profits will be very high in a seller's market as supply dwindles and demand increases, but we, as a society, need to get beyond the quest for profit and focus on the post-oil world. Now is the time to begin planning to ensure that the remaining oil is available for agriculture and other critical areas. Rather than consume all of the oil until the last drop, now is the time to bring all-electric and fuel cell vehicles to the mass market.

The Ford Motor Co. is in a position to either go along with the flow or to be bold and innovative. While hybrid vehicles like the Ford Escape are helpful, they do not break away from fossil fuels and represent a last-grasp effort to hold on to a bygone world. Hybrids may help to buy a little time, but the result will be the same: The world is running out of oil! The sooner that auto makers understand and accept this, the better for all of us.

The United States of America is on the wrong road and our national leaders are taking us right over a cliff. This is a tragic consequence of the drive for profit above all else, including common sense. It seems to me that the Ford Motor Co, would relish the idea of marketing a line of clean, quiet, efficient vehicles such as the all-electric Ranger. But I would implore you to not stop there.

Think. Create. Inspire. Maybe others will follow and the world will be a better place.

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